kyndr

brand identity + packaging

KYNDR (pronounced KIND-er) is a sustainably designed reusable bag, produced to replace plastic retail bags. It’s unique in the industry in that it has strong retail design appeal. As a company, KYNDR cares about the three “P’s” of sustainability: people, profit, and planet.

KYNDR wants to be perceived its stakeholders as human-centered, desirable (seductive), contemporary, cool/hip/fun, and earth-friendly.