sturza chocolate

brand identity + packaging

Sturza Chocolate is a specialty chocolate company located in Santa Fe, NM. Inspired by the wild west and it’s juxtaposition to the luxuries of modern day America, you can see the nods to each within the primary mark and the assets on the packaging. Sturza is unique in the chocolate business in that it is chocolate infused with whiskey aged 10 years.

Sturza wants to be perceived by its audiences as cultivated, western, artisanal, distinctive, fresh, sublime, and luxurious.